Search results for "Measurement"

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Facebook buys advertising platform from Microsoft

advertising business, and the ability to gain far greater measurement data will help it do that. Facebook ...

Facebook to launch advertising ROI tool

measurement tool follows off-Facebook actions generated from Facebook ads. These actions could be check-out ...

Think BR: How to revamp your CRM strategy for optimum results

the analysis of how it went. It provides you with the measurement tools to either fine-tune your ...

Evidon and DoubleVerify integrate privacy and ad verification

The partnership means clients can take advantage of DoubleVerify's measurement technology and ...

Think BR: A left brain, right brain look at data in marketing

as an input to improve targeting and measurement of advertising is one thing, but using it to inform ...

Think BR: Taking the guesswork out of online targeting

increasingly lost amidst all the available data and measurement options is one simple but fundamental point ...

How to join the social club

marketing departments to change. Vallee says: 'Marketing departments are used to doing planned measurement ...

Wildfire Word of Mouth rebrands as The Social Partners

measurement methodologies, developed over six years of industry leading experience and expertise" ...

Print DM seeks a digital future

digital watermarking creates awareness of their products and provides a direct measurement point for ...

Social firm gets stamp of credibility as Experian moves in

marketing services portfolio that also includes online audience measurement company Hitbox and email ...

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