to remove filtersCoke, Tesco and MediaCom join Facebook advisory board
24 Apr 2013 | by Gordon MacMillan
, campaign measurement and insights, and marketing best practices. A similar US board has existed for ...
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Facebook UK advisory board likely to help trial video ads
07 May 2013 | by Arif Durrani
on product development, campaign measurement and insights, and marketing best practices. The UK ...
Collider12 attracts social, mobile and data start-ups
27 Mar 2013 | by Arif Durrani
start-up and WhichSocial, a social media measurement start-up and six others. The start-ups have ...
Facebook buys advertising platform from Microsoft
01 Mar 2013 | by Gordon MacMillan
advertising business, and the ability to gain far greater measurement data will help it do that. Facebook ...
Social Brands: accountability continues to elude social marketers
08 Feb 2013 | by Ben Bold
old-school media measurement was being applied to social. "What is the value of doing social media?" he ...
From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
measurement and how marketers can avoid misinterpreting data....The most common mistake made in digital measurement is simply to quote the number of fans, views ...
Helen Edwards: ditch the vanity metrics
07 Feb 2013 | by Helen Edwards
Measurement is a marketing essential, but 'vanity metrics' help no one. What's needed is a system...linking measurement to action. A classic, but neglected, tool is conjoint analysis, which forces people ...
Social Brands 100 opens for 2013 nominations
28 Jan 2013 | by Staff
fans is no longer the only measurement of success. "Engagement has now become one of the most ...
Think BR: Seven steps to Facebook Exchange success
17 Jan 2013 | by Erich Wasserman
your DSP measure up? The Holy Grail of ROI; measurement. One of the most powerful aspects of ...
The Year Ahead For...Social media
10 Jan 2013
plenty of change ahead. SOCIAL MEDIA MEASUREMENT With the increased investment will come questions ...
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