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Think BR: Moving media measurement into the 21st Century

12 Dec 2011 | by Rhys McLachlan

. This isn t to denigrate BARB which is, rightly, held up as the global flag-bearers for the measurement ...

From prweek.com/uk: Feedback - Has Bostrom hit nail on head on measurement?

11 Nov 2011 | by Emeka Njodi

: Made for measurement', prweek.com/uk, 3 November). The nuts and bolts data about how many tweets ...

Made for measurement

03 Nov 2011 | by Matt Bostrom, APCO Worldwide

. Measurement starts with a clear objective. Our clients often want to know how we will recognise if our ...

Clear measurement is vital

03 Nov 2011 | by Richard Bagnall, Gorkana Group

for the Measurement and Evaluation of Communication) has responded by forming a measurement group to ...

Barb seeks cross-industry contribution to TV measurement

05 Oct 2011 | by Maisie McCabe

Barb, the TV audience measurement body, has invited the TV industry to come together to form a...The working group will be called the BARB Measurement Sciences Forum and will seek to ensure the ...

Ogilvy PR Worldwide to ditch AVEs and roll out global measurement standards

27 Jul 2011 | by Sara Luker

Ogilvy PR Worldwide is to roll out new global standards for measurement after its Australian arm...industry measurement in ten years. The new value metrics, due to be rolled out globally later this year ...

Google enhances display network measurement tools

14 Jun 2011 | by Sarah Shearman

It has created four free tools as part of the bundle, to create better measurement, transparency ...

ISBA launches mobile and digital measurement guides

24 May 2011 | by Loulla-Mae Eleftheriou-Smith

for mobile advertising activity. The Digital Measurement and Analytics Guide, created with Jonathan ...

PRWeek and AMEC launch survey on the PR industry's views on measurement

16 May 2011 | by Kate Magee

PRWeek is partnering with comms measurement body AMEC to canvass the PR industry's views on...The results of the survey will be unveiled at the European Summit on Measurement , which will ...

 

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