Search results for "Measurement"

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BARB's new audience measurement service to go live

02 Dec 2009

BARB's new television audience measurement service will go live on 1 January. It is designed to

BARB audience measurement service changes from January

25 Nov 2009 | by Arif Durrani

LONDON - BARB, the TV body, is set to unveil changes to its audience measurement service from 1

New BARB TV measurement service goes live in January

25 Nov 2009 | by Sarah Johnson

LONDON - A new BARB television audience measurement service will go live on 1 January designed to

IAB Engage: UKOM measurement system details revealed

11 Nov 2009 | by Daniel Farey-Jones

LONDON - The new UKOM online audience measurement system will provide specific data on online video...projections are based on a very small number of panellists". The UK Online Measurement Company is funded by ...

Ricky Vazquez, Ogilvy PR - A question of measurement

04 Nov 2009 | by Ricky Vazquez

The words 'Achilles' and 'heel' often come to mind when PR professionals discuss measurement. How ...

Absolute Radio in online listenership measurement first

23 Oct 2009 | by Jennifer Whitehead

LONDON - Absolute Radio has become the first commercial radio station to release internet listening figures, following in the footsteps of BBC radio.

Online measurement - milestone or millstone?

20 Oct 2009 | by Fiona Ramsay

;} The unveiling last week of the UK's first industry-agreed online audience measurement system was ...

Media giants to tackle multi-platform media measurement

11 Sep 2009 | by Arif Durrani

0 0 United under the banner Coalition for Innovative Media Measurement, the alliance includes ...

Andrew Walmsley on Digital: brands tend to obess with digital measurement

25 Aug 2009 | by Andrew Walmsley

Our obsession with measuring how well a brand is performing has led to us ignoring the cost of failure.

US broadcasters and media agencies plan new TV audience measurement system

14 Aug 2009 | by Ian Darby

measurement system....change in the audience measurement system, which is provided by Nielsen and measures US TV audiences ...

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