to remove filterslaunch of the new Barb TV measurement system. Will the new figures cause chaos? Alasdair Reid asks
28 Sep 2001 | by ALASDAIR REID
A decade ago, when we moved to a new television audience measurement system, all hell broke ...
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THE NET EFFECT: Does the net measure up? Lack of a universal standard in web measurement has
02 Nov 2001
accountable," he says. "There is a lack of standardised and industry-acceptable measurement techniques ...
CBS MarketWatch.com shuns click-through measurement
10 Jul 2001 | by Louise Banbury
click-through rates in its advertising measurement....measurement, the company said. Scot McLernon, executive vice president of advertising sales at ...
CAMPAIGN-I: IPA and ISBA produce net measurement unit
15 Jun 2001 | by DEBORAH BONELLO
known what impact the development of a single standard will have on the three audience measurement ...
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