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ACNielsen buys UK media measurement firm MMS

03 Dec 1999

measurement firm, Media Monitoring Services, for an undisclosed sum....measurement firm, Media Monitoring Services, for an undisclosed sum. MMS tracks advertising activity ...

FOCUS: MEASUREMENT AND EVALUATION - The US market prepares for Proof/After the success of the Proof

04 Jun 1999 | by MARY COWLETT and JENNIFER WHITEHEAD

promote the use of measurement and evaluation in the PR industry....promote the use of measurement and evaluation in the PR industry. The launch of the Proof ...

Medialink electronic tracking set to improve measurement

16 Apr 1999 | by DAVID MCCORMACK

The monitoring of TV news for PR companies is set to become more accurate following the development of an electronic tracking system, according to its developer, Medialink International.

 

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