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WPP invests in Chinese digital ad measurement firm

08 Apr 2013 | by James Swift

measurement company....advertising measurement company, Miaozhen Systems. According to a statement from WPP, this latest ...

ISBA launches mobile and digital measurement guides

24 May 2011 | by Loulla-Mae Eleftheriou-Smith

for mobile advertising activity. The Digital Measurement and Analytics Guide, created with Jonathan ...

Colgate is the most recalled ad at launch of measurement service Nielsen IAG

24 Feb 2010 | by Maisie McCabe

memorable of the last month, according to a new measurement service launched by The Nielsen Company today.

US broadcasters and media agencies plan new TV audience measurement system

14 Aug 2009 | by Ian Darby

measurement system....change in the audience measurement system, which is provided by Nielsen and measures US TV audiences ...

Campaign video - Internet audience measurement lacks consistency, users say

15 May 2009 | by Anne Cassidy

LONDON - The majority of agencies, advertisers and media owners using internet audience measurement...The MIA Project Audience and Traffic Measurement global survey found that just 29 per cent of ...

 

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