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Hotwire adopts AMEC framework for campaign measurement

02 Oct 2012 | by Lynsey Barber

The new measurement framework will put greater emphasis on business objectives throughout ...

UKOM ditches Nielsen for comScore to handle online measurement

04 Apr 2012 | by Arif Durrani

UKOM, the UK's industry-recognised online media measurement for advertisers, is ending its...digital audience measurement". He added: "Following our selection in Spain and the Netherlands ...

Barb to trial online TV measurement system

30 Jun 2010 | by Maisie McCabe

TV audience-measurement organisation Barb has launched a six-month trial to test the possible integration of TV viewing through PCs and laptops, into the main Barb panel for TV viewing.

 

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