Made for measurement
03 Nov 2011 | by Matt Bostrom, APCO Worldwide
, retweet or meeting, but to accomplish a tangible business outcome. The stories and retweets matter because ...
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All for one and one for all
23 Nov 2011 | by Stephen Pomeroy, Remarkable Group
talking about the subject matter. Specialist journalists make the best specialist PROs. True or false ...
Client View : Lloyds TSB - Running the sponsorship marathon
26 Sep 2011 | by Suzy Bashford
means we're reaching a young audience that we don't typically reach,' she says. But no matter how ...
Client view: Guy Esnouf, E.ON - Moving on from the conflict
14 Sep 2011 | by Jane Bainbridge
German company, but that shouldn't matter. What we failed to do was explain why we were looking to build ...
Client view: Aisling Burnand, Cancer Research - Learning to live with the coalition
08 Jun 2011 | by Suzy Bashford
you are.' The tobacco lobby is a different matter. When fictionalised in film, its protagonists ...
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