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NEW MEDIA: Web Words - A mobile internet must first be built before it can sell

entertained no matter where we are. And, yes, we will be able to transact business and buy stuff on the ...

NEW PRODUCT DEVELOPMENT: Developing a name to work worldwide - Discovering an original name in a global economy is a difficult task

. According to Mark Gandy, managing partner at Brandhouse WTS, creating a global brand is simply a matter of ...

TELEMARKETING: The successful sale is a phone call away - Outbound callers need to capture their customers' interest to make a sale. Robert McLuhan reports

tone with the subject matter of the call: with leisure offers a chirpy approach comes over well ...

SmithKline Beecham in ad bias legal row

SKB. He described Creanor s remarks as preliminary only, a matter of first impression and did not ...

SmithKline Beecham in ad bias legal row

SKB. He described Creanor s remarks as preliminary only, a matter of first impression and did not ...

CAMPAIGN-I: Rainmaker lands Last Mile Solutions account

community of companies where we put the best people on the most appropriate projects - it doesn t matter ...

E.THE LAST WORKING DAY: In an exclusive feature for Campaign, Matt Beaumont, the author of this year's must-read satire on the advertising industry, reviews the highs and lows of the Miller Shanks year

, James F Weissmuller, stated categorically that Miller Shanks is not for sale at any price is a matter ...

White Paper calls for a 'co-regulation' system

general election. The Government merely invited views on the matter. Ofcom would be asked to find ...

MEDIA HEADLINER: Red returns to middle ground in response to rival launches - Red revamps in a bid to be more relevant to its target market

seems in no hurry to set the ad industry straight on this matter. However, she hints that Red s response ...

CAMPAIGNS: Legal PR - Lloyd's has PR and court case victory

on. It also addressed the matter on its website, and communicated with the Government and regulators ...

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