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Marketing Moments 2012: Kony redefines the power of the viral

06 Dec 2012 | by Nicola Kemp

a matter of days, notching up 93.5m views on You Tube. The subsequent backlash, and ...

Marketing Moments 2012: Obama secures historic second term

06 Dec 2012 | by Nicola Kemp

matter, that fails to reflect the wants and needs of modern society will never be a mainstream success ...

Coca-Cola axes Rooney campaign following prostitute allegations

04 Oct 2010 | by Mark Banham

sponsors had initially insisted that the allegations are a personal matter for Rooney and his family. No ...

Brand in the news - Audi

15 Sep 2009 | by Dan Bobby, Managing director, Dave

boils down to the fact that it doesn't really matter that much to them. The rings stay - everything is ...

Brand in the news: Barclays

05 May 2009 | by Phil Hawkins, Managing director, The Gate

nation. No matter how brave a face we put on it, times are tough. I don't believe this ad says that ...

Brand in the news: Mellow Bird's

15 Apr 2009 | by Martin Runnacles, Ultegra Consulting

means? Well, perhaps it doesn't matter. The success of the Mini and Fiat 500 shows that people - even ...

Branding: Brand in the news - YouTube

17 Mar 2009 | by Martin Brooks, Managing partner, Work Club

dependent on the web and happy to accept occasional limitations. Does any of this matter to the brand? Yes ...

Media Road Test: Red Riding

10 Mar 2009

quality and hard-hitting subject matter aims it squarely at an ABC1 audience. The first instalment drew ...

The week in marketing

24 Feb 2009

launched an 'Extra 90+' campaign, which urges nervous fans to 'chew through the minutes that matter'. The ...

The Week in Marketing: 2 December 2008

02 Dec 2008 | by Staff

toward the brand. Wallace and Gromit return to UK TV this Christmas in A Matter of Loaf and Death, a 30 ...

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