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Annual: Top 10 DM Campaigns

1. Royal Mail, 'matter'...from Virgin Atlantic. This campaign created a buzz like very few DM packs had before. Agency: Matter ...

The Work: New Campaigns - UK

of Baileys. Each ident ends with the strapline: "Listen to your lips." ROYAL MAIL - MATTER ...

Opinion: Perspective - So, it's goodbye Tim Lindsay, hello Fallon boys?

leaves Publicis in a bit of a mess. Which might not matter so much if there were plenty of promising ...

Close-Up: Live Issue - Will remuneration guidelines work?

, no matter how long they have been in the industry, will be able to use it. "It isn't a catch-all ...

PR - A week in the life: Ray Snoddy

to be noticed. But whether much publicity has been generated as a result is quite another matter ...

MEDIA: VIVE: AN EXPERT'S VIEW - Laura James wonders whether Vive, a magazine for divorcees, is a publishing concept too far

damage that divorce does to children no matter what age. If the reader has managed to get this far ...

MEDIA: PERSPECTIVE - ITV needs a global player if it is to rise above the small fry

to be enough to really matter in anything other than the most parochial of senses. Merging all ...

CLOSE-UP: ADVERTISER OF THE WEEK/NEW MILLENNIUM EXPERIENCE COMPANY - M&C hijacks bad press for latest Dome campaign. M&C Saatchi won’t let bad publicity get in the way of a campaign

people into going is another matter. Some observers attribute the Dome s problems to poor ...

MEDIA FORUM: Did Cannes media award mislead the industry? - Media is now properly recognised at Cannes. But does the jury’s award of the media grand prix to a creative-led press ad send all the wrong signals about media’s role? Alasdair Re

generate advertising impact in its own right, if it can enhance the message, then it doesn t matter whose ...

OPINION: MILLS ON ... THE GREAT BRITISH PORK ROW

doesn t matter how small or how fake, the media laps up ads with even the merest hint of controversy ...

 

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