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matter. Susan Gray looks at the evolution of corpor

21 Mar 1997 | by SUSAN GRAY

It is a fact of PR life that corporate hospitality is not what it used to be. Inviting business colleagues and a few journalists to partake of some sandwiches and a glass or two of bubbly may no longer achieve the sort of results clients are looking for.

ANALYSIS: The old grey matter - The over-50s offer a prosperous, growing and dynamic marketplace

13 Mar 1997 | by SHARON MARSHALL

The marketing community is failing to respect its elders. Instead of grey hair and knitting needles, the over-50s are more likely to be grabbing the Grecian 2000, taking up exercise and ploughing through the holiday brochures and financial press to find out what to do with their formidable spending...

by-election the candidates didn’t really matter as the campaign machinery took over, says Hugh Colver

07 Mar 1997 | by HUGH COLVER

Regardless of the political conclusions to be drawn from Wirral South, it did tell us quite a lot about the way the parties are going to conduct the campaign when the future of how we are governed is at stake in a few weeks time.

 

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