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CAMPAIGN DIARY

28 Nov 1997 | by MAIRI CLARK

It s funny how, no matter how many times people proof-read press releases before mailing them out...It s funny how, no matter how many times people proof-read press releases before mailing them ...

THE APG CREATIVE PLANNING AWARDS 1997: Special Awards - Most Innovative Use of Research

28 Nov 1997

, no matter how contemporary, only confirmed the prejudices of the target market. The creative ...

CRAFT: NEWS - Creature Shop expands into production

28 Nov 1997 | by MEG CARTER

emphasised the importance of knowing which director is best for a particular job: It s not just a matter ...

PERSPECTIVE: Shield your brand from imposters - before it’s too late

28 Nov 1997 | by DOMINIC MILLS

- even here at Hammersmith Towers - although for some it is more a matter of wishful thinking than ...

SPOTLIGHT ON: DIRECT MARKETING: Has integration come of age as media shops plan ahead? - As Royal Mail goes to TMD, Richard Cook looks at the status of direct marketing

28 Nov 1997 | by RICHARD COOK

matter how trivial, to leave their names off pitch-lists. ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

28 Nov 1997 | by JIM DAVIES

product and the personalities. It s important that the personality doesn t swamp the brand, no matter ...

Business presentations: In the spotlight - Some people would rather die than give a presentation. RACHEL MILLER reports on the consultancies offering assistance to the shy marketer

27 Nov 1997

matter of days? It can be taught, says Stuart. We work with a person and how they are. The fear is ...

OPINION: How adland can learn from the Louise Woodward case - These days, accessing the Net is just child’s play, William Howells says, but few people - including agency staff - see the need for effective planning of the medium

21 Nov 1997 | by WILLIAM HOWELLS

Internet became a medium for airing one s views, no matter how radical. So those who put Louise ...

AGENCY REPORT: The guide to public relations consultancies 1997 - Evidence of success/This year’s Report reveals that consultancy standards are rising fast across the board, as Kate Nicholas reports

21 Nov 1997 | by KATE NICHOLAS

high standard of quality. It is also important to remember that no matter how exhaustive the ...

An AMV BBDO advertising supplement: Profile/Michael Baulk, Andrew Robertson, Peter Souter - The new power generation. Abbott Mead’s seamless succession is the envy of adland. Stefano Hatfield reports on the new guard

21 Nov 1997 | by STEFANO HATFIELD

there should be no distinction. Of course, the numbers matter to him - and how - but his stewardship ...

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