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TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W

controversial subject matter, the film failed to deter advertisers. Advertisers in the first break were ...

SPOTLIGHT ON: AUDIENCE RESEARCH - Will BARB be able to cope with the challenges of digital TV? Audience research could be difficult to gather as TV grows, Alasdair Reid says

05 Dec 1997 | by ALASDAIR REID

view? Isn t the reality that industry benchmarks matter? Not necessarily. David Cuff, the ...

FORUM: Why did CIA decide to dump its smaller clients? - We all know that media companies are the sorts of tarts who just can’t bring themselves to turn a client down. So just what is CIA Medianetwork up to? Last week it decided to drop 30 of its

05 Dec 1997 | by ALASDAIR REID

they charge full commission. On the other hand, the margin might not matter all that much when the ...

ANALYSIS: Will Britain halt EU ad ban? - The controversy continues over UK plans to exempt Formula 1 from an EU-wide ban on tobacco advertising. But as European health ministers meet to vote on the issue, a compromise could yet salvage the situation. Lisa

04 Dec 1997 | by LISA CAMPBELL

a ban. One of the blocking minority countries in 1992. Claims it is not simply a health matter but ...

Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies have the marketing director’s ear? To help answer this question, we asked a number of clients how they are changing the way they spend their cash.

04 Dec 1997 | by KEN GOFTON

matter of what sales promotion agencies actually do these days, as most have found it necessary to ...

CAMPAIGN DIARY

28 Nov 1997 | by MAIRI CLARK

It s funny how, no matter how many times people proof-read press releases before mailing them out...It s funny how, no matter how many times people proof-read press releases before mailing them ...

THE APG CREATIVE PLANNING AWARDS 1997: Special Awards - Most Innovative Use of Research

28 Nov 1997

, no matter how contemporary, only confirmed the prejudices of the target market. The creative ...

CRAFT: NEWS - Creature Shop expands into production

28 Nov 1997 | by MEG CARTER

emphasised the importance of knowing which director is best for a particular job: It s not just a matter ...

PERSPECTIVE: Shield your brand from imposters - before it’s too late

28 Nov 1997 | by DOMINIC MILLS

- even here at Hammersmith Towers - although for some it is more a matter of wishful thinking than ...

SPOTLIGHT ON: DIRECT MARKETING: Has integration come of age as media shops plan ahead? - As Royal Mail goes to TMD, Richard Cook looks at the status of direct marketing

28 Nov 1997 | by RICHARD COOK

matter how trivial, to leave their names off pitch-lists. ...

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