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C&W set back in battle with BT

11 Dec 1997 | by DANNY ROGERS

its claim if the matter proceeded to full trial. Afshin Mohebbi, marketing director of BT ...

MEDIA: Taste of success for telly chefs in foodie takeover

11 Dec 1997 | by RAYMOND SNODDY

in sight. Surely it can only be a matter of time before they are taken over by Rick Stein ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

11 Dec 1997 | by DAVID SUMNER-SMITH

consistently spend as much time in the same sub-category, no matter how quickly they satisfied their original ...

ANALYSIS: Will Britain halt EU ad ban? - The controversy continues over UK plans to exempt Formula 1 from an EU-wide ban on tobacco advertising. But as European health ministers meet to vote on the issue, a compromise could yet salvage the situation. Lisa

04 Dec 1997 | by LISA CAMPBELL

a ban. One of the blocking minority countries in 1992. Claims it is not simply a health matter but ...

Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies have the marketing director’s ear? To help answer this question, we asked a number of clients how they are changing the way they spend their cash.

04 Dec 1997 | by KEN GOFTON

matter of what sales promotion agencies actually do these days, as most have found it necessary to ...

Business presentations: In the spotlight - Some people would rather die than give a presentation. RACHEL MILLER reports on the consultancies offering assistance to the shy marketer

27 Nov 1997

matter of days? It can be taught, says Stuart. We work with a person and how they are. The fear is ...

The worst scenario for best intentions

20 Nov 1997 | by LISA CAMPBELL

would be unfair to lay the latest dispute at his door. It s a matter of sales practices rather ...

Advertising & Promotion: Marketing: art or science? - Two senior and respected industry figures have challenged presumptions that knowledge plus science inevitably equals successful business practice Danny Rogers reports.

20 Nov 1997 | by DANNY ROGERS

matter which mode the marketer employs as long as the customer is being properly and efficiently ...

Media: ITV sparks new sales clash - ITV’s new sales policy has angered some clients, who believe it will shoehorn them into inflexible deals. With ITV’s share of audience falling, an unseasonal clash is brewing. Anne-Marie Crawford reports

20 Nov 1997 | by MARIE CRAWFORD

group for its view on the matter. As this article went to press, the IPA was meeting to discuss ...

MARKETING MIX: BT will only play with the big kids

13 Nov 1997 | by LISA CAMPBELL

Supplier List (QSL) . BT was clearly not prepared to debate the matter, as it helpfully informed the ...

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