Search results for "Matter"

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Review: Marketing and advertising news in the week’s press

19 Dec 1997 | by KAREN YATES

are that the Government is keen to pursue the matter. - Mail on Sunday...indications are that the Government is keen to pursue the matter. - Mail on Sunday Associated ...

Media is key to BBH-Burnetts deal

19 Dec 1997 | by CAROLINE MARSHALL

has known about the Levi s pitch for a matter of weeks and its discussions with Burnetts pre-date ...

INTERNATIONAL: Maverick to mainstream - how Fox helped Murdoch shake up the US TV establishment - Alasdair Reid reports on another Rupert Murdoch success as Fox makes rapid progress in America

19 Dec 1997 | by ALASDAIR REID

becoming a major player. As the matter went to court, things became personal. Murdoch s New York ...

PERSPECTIVE: MMC needs better understanding of competing media

12 Dec 1997 | by DOMINIC MILLS

for Capital to take over someone else. Who that might be, of course, is another matter....theoretically open for Capital to take over someone else. Who that might be, of course, is another matter ...

CAMPAIGN DIARY: Vanessa embodies, in black leather, the true concept of Girl Power

05 Dec 1997

matter is not as sexy as bikes, but concerns a 1966 Volvo Amazon. Mills, until recently, used the car ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W

controversial subject matter, the film failed to deter advertisers. Advertisers in the first break were ...

SPOTLIGHT ON: AUDIENCE RESEARCH - Will BARB be able to cope with the challenges of digital TV? Audience research could be difficult to gather as TV grows, Alasdair Reid says

05 Dec 1997 | by ALASDAIR REID

view? Isn t the reality that industry benchmarks matter? Not necessarily. David Cuff, the ...

FORUM: Why did CIA decide to dump its smaller clients? - We all know that media companies are the sorts of tarts who just can’t bring themselves to turn a client down. So just what is CIA Medianetwork up to? Last week it decided to drop 30 of its

05 Dec 1997 | by ALASDAIR REID

they charge full commission. On the other hand, the margin might not matter all that much when the ...

CAMPAIGN DIARY

28 Nov 1997 | by MAIRI CLARK

It s funny how, no matter how many times people proof-read press releases before mailing them out...It s funny how, no matter how many times people proof-read press releases before mailing them ...

THE APG CREATIVE PLANNING AWARDS 1997: Special Awards - Most Innovative Use of Research

28 Nov 1997

, no matter how contemporary, only confirmed the prejudices of the target market. The creative ...

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