Search results for "Matter"

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SPOTLIGHT ON: DIRECT MARKETING: Has integration come of age as media shops plan ahead? - As Royal Mail goes to TMD, Richard Cook looks at the status of direct marketing

28 Nov 1997 | by RICHARD COOK

matter how trivial, to leave their names off pitch-lists. ...

OPINION: How adland can learn from the Louise Woodward case - These days, accessing the Net is just child’s play, William Howells says, but few people - including agency staff - see the need for effective planning of the medium

21 Nov 1997 | by WILLIAM HOWELLS

Internet became a medium for airing one s views, no matter how radical. So those who put Louise ...

Supplement on Public Relations: Media Relatiions - Has anything really changed?/TV and radio channels are mushrooming, and the Internet is reaching all of us. Alison Theaker asks how these changes in the media are also affecting media relations?

06 Nov 1997 | by ALISON THEAKER

. Our matter is accurate....agency. Our matter is accurate. In brief, our plan is, frankly and openly, on behalf of the ...

OPINION: ’Virtual’ Halloween can aid advertisers in digital TV age - Paul Longhurst believes we have much to learn from the way kids interact with and influence the uptake of new electronic ’screen media’, such as topical W

31 Oct 1997 | by PAUL LONGHURST

peripheral stuff. Perhaps it doesn t matter that little thought seems to be given to the role of ...

PROFILE: Chief Yahoo - Jerry Yang Co-Founder YAHOO!

30 Oct 1997 | by MIKE HEWITT

doesn t matter how much money I have - I want a family around, he says. So, what is still ...

INTERACTIVE: BEHIND THE HYPE/NEW-MEDIA PRODUCTION COMPANIES: Production companies ponder the value of ad agency links - Can the online production companies truly compete with traditional agencies? Richard Cook investigates

19 Sep 1997 | by RICHARD COOK

the balance of power will resolve itself is another matter, but the stakes are constantly being ...

ADLAND’S UNSUNG HEROINES: As new technology plays a bigger part in agencies, the larger shops are reviewing the secretary’s role. What effect is this having on agency life?

25 Jul 1997 | by KEVIN MAY

secretarial body is still mainly composed of young and attractive women. It doesn t matter too much what you ...

CAMPAIGN DIRECT: MARKETING CHALLENGE: Why Internet users are being paid to view online advertising

18 Jul 1997 | by TIM ROWELL

marketing techniques over to the Internet. The fact of the matter is that e-mail is an extremely ...

FOCUS: BROADCAST - New tech thrills the radio stars/As new technology amplifies opportunities for the radio industry broadcast consultancies are finding themselves increasingly in demand. Peter Robinson tunes into the market

09 May 1997 | by PETER ROBINSON

Downes, associate director of consultancy Radio Lynx, says it will always be more a matter of strategic ...

INTERACTIVE: UK Law

02 May 1997

boredom without quite losing me. This is not the fault of the site but of the subject matter - the legal...boredom without quite losing me. This is not the fault of the site but of the subject matter - the legal ...

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