The new innovation agenda
07 Nov 2012 | by David Benady
. Consumer viewpoint However, Matt Kingdon, founder of innovation consultancy ?WhatIf! and a former ...
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Think BR: Unreasonably ambitious: always pushing the boundaries
18 Jan 2013 | by Matt Kingdon
', Matt Kingdon, co-founder of ?What If!, examines how large organisations can still be innovative....deeply about the next move. Matt Kingdon is co-founder of ?What If! Innovation Partners, and author ...
MARKETING MIX: Book of the week - Sticky Wisdom by Dave Allen
17 Oct 2002 | by GREG VALLANCE, creative director of Dragon Brand Consulting
Sticky Wisdom, by Dave Allen, Matt Kingdon, Kris Murrin and Daz Rudkin (Capstone, £14.99).
Work within a brand vision
10 Oct 2002
Matt Kingdon, managing director of brand consultancy ?What If! "Not by some corporate method like ...
BEST EMPLOYERS: Work within a brand vision - Top 75 Marketing Employers 2002
10 Oct 2002 | by JENNIFER HISCOCK
how to communicate the vision," says Matt Kingdon, managing director of brand consultancy ?What If ...
MARKETING MIX: Book of the week
26 Apr 2001
! How to Start a Creative Revolution at Work by Dave Allan, Matt Kingdon, Kris Murrin and Daz Rudkin ...
NEW PRODUCT DEVELOPMENT: Modifying NPD for a shrinking world - Robert Gray finds out how products can be developed to suit markets across territories
19 Apr 2001 | by ROBERT GRAY
two or three - is equally undesirable. ?What If! co-founder Matt Kingdon says the biggest ...
NEW PRODUCT DEVELOPMENT: Modifying NPD for a shrinking world - Robert Gray finds out how products can be developed to suit markets across territories
19 Apr 2001 | by ROBERT GRAY
two or three - is equally undesirable. ?What If! co-founder Matt Kingdon says the biggest ...
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