The World: User-generated campaigns need fresh strategy
20 Feb 2009
participation. Along with McDonald's, MasterCard, Westpac, T-Mobile and Sony Ericsson, both companies have ...
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The World: New York's adland rebuilds amid the recession
12 Jun 2009
." Lori Senecal, the president of McCann Erickson's New York office, which has MasterCard and the telecoms ...
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