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Kids' marketing offers a moving target

03 Feb 2006 | by Kate Nicholas, kate.nicholas@haynet.com

Marketing to kids is risky territory these days. Not only is Ofcom still debating whether to ban...alternative marketing methods being adopted, such as websites and SMS, suggests manufacturers believe the ...

Letter - PR still losing out to big-spend marketing

04 Aug 2006

and senior corporate decision makers - PR scored as more effective than marketing and advertising ...

Letter: Underestimate social comms at your peril

22 Sep 2006

Your story on the Department of Health's plans to invest in social marketing did not do justice...The story describes social marketing as 'the use of third-party endorsement to convey health ...

My Best Hire - Joe Korner

14 Jul 2006

, marketing and policy at the Chartered Society of Physiotherapy) on the 'highly gifted' Joe Korner.

Even Sorrell needs succession planning

26 Jan 2006 | by Kate Nicholas

rather sobering – prognosis for the marketing industry was somewhat eclipsed by a mini-shareholder revolt...entire marketing and advertising industry waits with bated breath for WPP results). But it isn't the ...

Australia has a duty to help Aborigines

03 Feb 2006

I read Kate Nicholas's article ('Aboriginal marketing is Australia's shame,' 13 January) with...needs to either re-think its tourist marketing and PR or give much more of its tourist revenue to ...

2006 - it's time to embrace your faults

06 Jan 2006

In 2005 many consumers nurtured a snarling hostility to almost anything resembling marketing or

My best hire

03 Nov 2006

, becoming responsible for our flagship B2B corporate accounts. 'Her love for the wider marketing mix, and ...

My best hire

18 Aug 2006

Europe, Asia and South Africa at SEI Investments, and in months was promoted to global marketing chief ...

Leader: High-street dip offset by new media boost

20 Apr 2006 | by Daniel Rogers

report, which shows the slowest rise in marketing spend since 2002, confirms the UK as 'one of the ...

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