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The Year in Marketing 2007: Marketing's year in the spotlight

19 Dec 2007 | by Lucy Barrett, Editor, Marketing

As another year draws to a close, we at Marketing are feeling positive about the months ahead....Marketing, which is designed to be your constant companion over the coming months. It tells you all you need ...

We'll Call You - Match.com

10 Feb 2009 | by Staff Marketing

Having been thrown onto the singles market, Marketing's Mysetery Caller decided to try their luck

The best metrics for web behaviour analysis

13 Jan 2009 | by Marketing Direct

"Analytics services may include multivariate testing, customer experience analysis and conversion analysis, but the key is to gain actionable insights. But most companies - even some analytics consultancies - don't differentiate clearly between reporting and analytics services, and in some cases don't...

Marketing Society Forum: Tesco's discount range

04 Nov 2008 | by Marketing Society members

LONDON - This week Marketing has asked four members of the Marketing Society the question: 'Is...Kingsmill, Food marketing director, Tesco Customers are often much smarter than some theorists believe ...

Critique: Viral marketing

05 Mar 2007 | by Garreth Hayes, European product marketing manager, Logitech

Viral marketing needs to combine the ability to get passed on with a little bit of relevant ...

We'll Call You: Wall's sausages

08 Apr 2008 | by Marketing mystery caller

Marketing magazine's mystery caller loves bangers and mash but is worried about stories that...Wall s - Good morning, thank you for calling the customer care team, how can I help? Marketing ...

Email or junk mail? How to stop your email campaign ending up in the junk mail folder

15 Jan 2009 | by Marketing Direct staff

Unless you're in the business of selling Viagra, you might think that your email marketing messages

Black hat practices and click fraud

13 Jan 2009 | by Marketing Direct staff

Black hat (as opposed to white hat) practices are those that make a website seem something that it's not, in order to attract more visitors. Click fraud is when a person or computer program clicks on an ad solely to generate a charge.

Digital Marketing

03 Dec 2008

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Marketing budget reductions 'misguided'

12 May 2008 | by John Rudd

In uncertain economic times, businesses that reduce marketing spend to achieve a 'quick fix' are...thriving times, or times of uncertainty, businesses must be marketing led. It is relatively easy for ...

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