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My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

carry on with day-to-day marketing as well as looking after our events and outside broadcast. I can be ...

My secret work weapon: James Bond, Clive Woodward and the importance of positivity

It's a quote from 'The Spy Who Loved Me', where Bond is told a survival strategy: to 'have a positive mental attitude'. It's more of a life weapon, but I apply it to work.

Brand barometer: Social media performance of Starbucks

A look at the performance of Starbucks in social media over the past four months.

Alan Mitchell: Reinventing marketing - Government vs marketing's fault line

competition clashes with traditional marketing agendas of customer loyalty, persuasion and margin improvement ...

Marketing Mix: Pen Portrait - Sean Langley, marketing director at Rileys

content - by perfection. Nikky Geairns, marketing manager of Rileys, says: This is Sean to a T. He ...

Reinventing marketing: Behavioural economics will shake marketing to the core

brands are made in peoples' heads, we were told, so marketing switched its attention from USPs (dismissed ...

Marketing Mix: Pen Portrait - Toby Feldman, marketing director, WWE EMEA

This sharp, busy writing reveals someone who is always on the go and won't believe things without seeing the facts.

Marketing Mix: Pen Portrait - Simon Lilley, marketing director at Flybe

This writer's signature is far bigger than the rest of his script, a pointer to his having a special awareness of his public image.

Marketing Mix: Pen Portrait - Fiona Hall, marketing manager at Waitrose

This greatly simplified writing with rather stretched strokes is placed in a block surrounded by white space, indicating that placement is something this writer knows a lot about.

Careers: Salary snapshot - Marketing manager

A typical marketing manager reports to the marketing director and contributes to the management of...Five to 10 years' relevant experience within marketing would usually be required in addition to a ...

 

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