23 May 2012
| by Clare Baker, Marketing director, Absolute Radio
carry on with day-to-day marketing as well as looking after our events and outside broadcast. I can be ...
14 Nov 2012
| by Justin Skinner, Vice-president of marketing, Cineworld
It's a quote from 'The Spy Who Loved Me', where Bond is told a survival strategy: to 'have a positive mental attitude'. It's more of a life weapon, but I apply it to work.
09 Mar 2012
| by Gemma Charles, Public Affairs Editor, Marketing
A look at the performance of Starbucks in social media over the past four months.
23 Nov 2011
| by Alan Mitchell
competition clashes with traditional marketing agendas of customer loyalty, persuasion and margin improvement ...
23 Apr 2008
content - by
perfection. Nikky Geairns, marketing manager of Rileys, says: This is Sean to a T.
He ...
12 May 2010
| by Alan Mitchell
brands are made in peoples' heads, we were told, so marketing switched its attention from USPs (dismissed ...
12 Feb 2008
This sharp, busy writing reveals someone who is always on the go and won't believe things without seeing the facts.
07 Nov 2007
This writer's signature is far bigger than the rest of his script, a pointer to his having a special awareness of his public image.
08 Aug 2007
This greatly simplified writing with rather stretched strokes is placed in a block surrounded by white space, indicating that placement is something this writer knows a lot about.
28 Nov 2007
A typical marketing manager reports to the marketing director and contributes to the management of...Five to 10 years' relevant experience within marketing would usually be
required in addition to a ...