Search results for "Marketing"

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Risk management and contingency planning will stay

13 Oct 2009 | by Steve Barrett

Yesterday's Bellwether Report, which analyses confidence in marketing budgets for the third quarter...The IPA's regular quarterly questionnaire of 300 UK-based firms about their planned marketing ...

Agencies must evolve to beat ad model inertia

19 May 2009 | by Steve Barrett

presentations from Unilever's chief marketing officer Simon Clift and VivaKi managing partner Jack Klues.

Why a wink and a smile won't wash

03 Jun 2009 | by David Emin

seemed to go well, I would try and cheer him up with a bit of good news. I mentioned that the marketing

Real-time planning is vital to change consumer behaviour

06 Oct 2009 | by Sue Unerman

week only. But the majority of the marketing industry's campaigns have only used the odd bit of ...

Fun and innovative product branding can pay dividends

16 Jun 2009 | by Sue Unerman

marketing tool. For example, for the last World Cup, Mars Bars were renamed Believe Bars, as part of a ...

Business effectiveness is the mantra, not media efficiency

17 Nov 2009 | by Tess Alps

for MEC - I guess because it was evidence that media's ambition to grab a seat at the top marketing ...

Carping about online's success ignores the bigger picture

13 Oct 2009 | by Richard Eyre

spend marketing money to engage people when they are using the internet. The argument that online is a ...

Consumers will call the tune in the new-media name game

20 Mar 2009 | by Tess Alps

new-media types of dressing up tried-and-tested marketing techniques and media in new clothes, either to ...

Is UKOM's panel-based data an outmoded system?

20 Oct 2009 | by Media Week

marketing communications. In assessing UKOM's contemporary relevance we have to hear what our customers ...

Outdoor trading model needs a radical overhaul

02 Sep 2009 | by Steve Barrett

Tim Bleakley, CBS Outdoor's UK managing director of sales and marketing, has even cheekily claimed ...

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