Search results for "Marketing"

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Marketing budget reductions 'misguided'

12 May 2008 | by John Rudd

In uncertain economic times, businesses that reduce marketing spend to achieve a 'quick fix' are...thriving times, or times of uncertainty, businesses must be marketing led. It is relatively easy for ...

Opinion: Measuring marketing spend

13 Feb 2009 | by David Perkins

strip back every possible expense, you only have two choices -- to slash marketing and sit still until ...

Opinion: Mature Marketing

15 Jan 2009 | by Matthew Fitzsimons

consider when marketing to them. For example, a common mistake is to view this group as one whole. The ...

Data intelligence drives marketing practices

25 Jul 2008 | by Jason Lark, managing director, Celerity

businesses need to be delivering timely and relevant marketing communications to consumers. Fail to do this

Marketing in a Credit Crunch 'Scottish-style'

19 Aug 2008 | by Ardi Kolah

It's not heretical to think that reducing marketing expenditure could be your best move for...marketing in the hope they can maintain market share and even grow their customer base? Well, if you do ...

Think BR: Marketing to the gender agenda

27 Jul 2011 | by Charlie Skinner and Matt Taylor

Understanding the importance of gender as a marketing tool could give brands a significant.... Marketing to the gender agenda Since men and women are wired differently by genes, we consume ...

Mutual marketing is the way forward

04 Feb 2008 | by Alan Thorpe

Even the most successful direct marketing activities are experiencing declining response rates. TPS...with unwanted offers, messages, incentives and products. Alongside these trends, marketing departments ...

Put some experience in experiential marketing

11 Jun 2007

marketing mix and is being sold with similar fear tactics. This time the tactic is to rubbish the ...

Think BR: Big data = better marketing?

04 Dec 2012 | by Wolf Allisat

clear and user-friendly format will give not only the marketing department, but business professionals ...

Think BR: From gut instinct and guesswork towards rational marketing

24 Oct 2012 | by Glenn Granger

A move towards objective data-informed marketing will be worth millions, writes Glenn Granger...It s an exciting time to be in marketing, because there s a major multimillion-pound paradigm ...

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