PR is still playing catch-up on data use
14 Mar 2013 | by Alec Mattinson
In the never-ending turf wars between marketing disciplines, effective use of data has long been an
Having previously worked as an in-house marketing and PR manager, I know how challenging and
In the never-ending turf wars between marketing disciplines, effective use of data has long been an
taking on chief marketing roles....this year were in chief marketing officer (CMO) roles, an increase from six per cent last year. ( View ...
staid drinks market what punk rock was to popular music. The same can be said of our marketing tactics ...
mid-noughties, PR has gained prominence as an employer of talent and a vital discipline within marketing ...
pessimism. Kingston Smith W1's latest report The Financial Performance of Marketing Services Companies ...
of communication and marketing at Bristol City Council. ...
, Martin Wheatley and Andrew Bailey. Some of this is about marketing, but it also signifies a ...
their quality and integrity and suggests that these newspapers do not engage in obnoxious marketing ...
see PR at the core of the strategy, not just amplifying a marketing initiative. I'm looking forward ...