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Opinion: Measuring marketing spend

strip back every possible expense, you only have two choices -- to slash marketing and sit still until ...

Data intelligence drives marketing practices

businesses need to be delivering timely and relevant marketing communications to consumers. Fail to do this

Marketing in a Credit Crunch 'Scottish-style'

It's not heretical to think that reducing marketing expenditure could be your best move for...marketing in the hope they can maintain market share and even grow their customer base? Well, if you do ...

Mutual marketing is the way forward

Even the most successful direct marketing activities are experiencing declining response rates. TPS...with unwanted offers, messages, incentives and products. Alongside these trends, marketing departments ...

Think BR: Big data = better marketing?

clear and user-friendly format will give not only the marketing department, but business professionals ...

Opinion: The Marketing Society Forum - How will direct marketing evolve over the next five years?

A Direct Marketing Association report has revealed that email marketing volumes are now...GARY HURRY, HEAD OF ACQUISITION MARKETING, LLOYDS TSB INSURANCE Within the next five years ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

. True consumer engagement demands greater sharing and, as with every other area of marketing ...

Think BR: From gut instinct and guesswork towards rational marketing

A move towards objective data-informed marketing will be worth millions, writes Glenn Granger...It s an exciting time to be in marketing, because there s a major multimillion-pound paradigm ...

Is regional tourism marketing in need of an overhaul?

local authorities to develop their own partnerships, tourism marketing and branding strategies...VisitEngland and VisitBritain's roles, the time is right to examine how regional tourism marketing can best ...

Opinion: Making buzz marketing work for your brand

Agencies and brands torture themselves trying to define word of mouth marketing, but fundamentally...the new marketing", brands risk a huge amount by not recognising that "social media CRM" should be a ...

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