10 Feb 2009
| by Staff Marketing
Having been thrown onto the singles market, Marketing's Mysetery Caller decided to try their luck
03 Feb 2006
| by Kate Nicholas, kate.nicholas@haynet.com
Marketing to kids is risky territory these days. Not only is Ofcom still debating whether to ban...alternative marketing methods being adopted, such as
websites and SMS, suggests manufacturers believe the ...
16 Sep 2005
| by Charlie Whelan, charlie.whelan@haynet.com
product yet are hopeless at marketing it. The six million
people still in unions certainly deserve a ...
21 Oct 2009
| by Mark Kleinman
Of all the companies upon which marketing directors across Britain depend, Royal Mail has a strong ...
14 Jul 2010
| by Danny Rogers
The quarterly Bellwether Report, which measures client marketing spend, sent a sudden shiver...marketing departments to sound upbeat.
In a special Bellwether essay this week, WPP boss Sir Martin ...
25 Nov 2005
| by Samantha Lucas
Peter Thomas, Accenture UK and Ireland marketing and comms director, on the 'committed' Samantha...all hours to gain the postgraduate
qualifications in marketing that have helped her achieve her true ...
PR and marketing agencies are currently seeing a wave of mergers and acquisitions....last week GolinHarris bought Virgo Health.
In the wider marketing sector we have seen global giant ...
28 Oct 2005
| by Daniel Rogers, Editor, danny.rogers@haynet.com
PR as a fully integrated marketing discipline is often talked about, but still criminally...and
mobile operator 3, while its direct marketing arm, Personal, is
performing strongly. It is no ...
06 Dec 2007
| by Andrew Needham
Youth marketing expert Andrew Needham says generating positive word of mouth can be done in three..., and what it means for marketing and PR. The biggest change is the confidence consumers now have in ...
26 May 2010
| by Neil Martinson
, marketing and communications.