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We'll Call You - Match.com

Having been thrown onto the singles market, Marketing's Mysetery Caller decided to try their luck

Kids' marketing offers a moving target

Marketing to kids is risky territory these days. Not only is Ofcom still debating whether to ban...alternative marketing methods being adopted, such as websites and SMS, suggests manufacturers believe the ...

Unions must hone their marketing skills

product yet are hopeless at marketing it. The six million people still in unions certainly deserve a ...

Mark Kleinman on marketing and the City: One strike and Royal Mail's out

Of all the companies upon which marketing directors across Britain depend, Royal Mail has a strong ...

Danny Rogers: Progressive PR will survive tough times

The quarterly Bellwether Report, which measures client marketing spend, sent a sudden shiver...marketing departments to sound upbeat. In a special Bellwether essay this week, WPP boss Sir Martin ...

My Best Hire - Samantha Lucas

Peter Thomas, Accenture UK and Ireland marketing and comms director, on the 'committed' Samantha...all hours to gain the postgraduate qualifications in marketing that have helped her achieve her true ...

Danny Rogers: More mergers and acquisitions are coming

PR and marketing agencies are currently seeing a wave of mergers and acquisitions....last week GolinHarris bought Virgo Health. In the wider marketing sector we have seen global giant ...

Changing ad market makes PR invaluable

PR as a fully integrated marketing discipline is often talked about, but still criminally...and mobile operator 3, while its direct marketing arm, Personal, is performing strongly. It is no ...

OPINION: We can create a ‘talkability’ by engaging the right ten per cent

Youth marketing expert Andrew Needham says generating positive word of mouth can be done in three..., and what it means for marketing and PR. The biggest change is the confidence consumers now have in ...

Neil Martinson: More for less isn't an option - it's a necessity

, marketing and communications.

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