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Media: All about ... Mobile marketing

09 Feb 2007

mainstream ad community. 1. Some observers divide the mobile marketing industry into eight sectors: mobile ...

Close-Up: Live Issue - Has experiential marketing matured?

09 Feb 2007

Is the advertising industry ready to embrace experiential marketing? The news last month that Andy ...

Profile: C4' s happy captive - Mike Parker, Head of strategic sales and commercial marketing

07 Feb 2007 | by Jeremy Lee

on Marketing's scheduled interview with its head of strategic sales and commercial marketing, Mike...presents some crossover with Thinkbox, commercial TV's marketing body, which Parker had a role in ...

Movers: Appointment at Redweb

09 Feb 2007

The digital communications company Redweb has named Rachel Ambrose as its marketing manager....In the newly created role, Ambrose will develop a client-focused marketing strategy and direct the ...

The World: 'I want to be someone who makes a difference'

16 Feb 2007 | by Mark Tungate

TBWA\'s Perry Valkenburg is determined to introduce a non-traditional marketing approach at the...encourage clients and staff to adopt non-traditional approaches to marketing. After all, Valkenburg has been ...

Movers: Appointment at Thomson Directories

09 Feb 2007

Gary Brown has joined Thomson Directories as its product and marketing director, responsible for

Movers: Appointment at Yahoo! Europe

09 Feb 2007

sales and European trade marketing director, respectively....sales revenue. Pereira, who was previously the UK and pan-European trade marketing manager, is charged ...

The World: Insider's view - Spain

16 Feb 2007

terms with a multichannel marketing arena, John Lynn writes....into large communications groups; small, independent creative and marketing services agencies have also ...

Editorial: Mars strikes a blow against obesity hype

09 Feb 2007

Mars' announcement that it is to drop all marketing activity targeted at under-12s sees it join the

Costly, confused, in crisis

14 Feb 2007 | by Gemma Charles

the operation into the parent organisation. Age Concern confirmed that marketing director Gordon ...

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