Connected Campaign of the Month: Heinz
18 Jan 2013
huge talkability," Sally Meekins, the Heinz marketing executive, soups, said. "It wasn t just the offer ...
Search results for "Marketing"
Search filters:
By Article Type
- Promotional Feature
By Channel
-
Digital marketing
Click 
to remove filters
Add Search Filters:
By Publication
- brandrepublic.com (12)
- campaignlive.co.uk (38)
- marketingmagazine.co.uk (18)
- mediaweek.co.uk (3)
By Discipline
- Ad technology (3)
- Affiliate Marketing (1)
- Apps / Widgets (2)
- E-commerce (3)
- E-mail (3)
- More...
- Interactive TV (2)
- Mobile business (6)
- Mobile marketing (5)
- Search marketing (4)
- Social Media (10)
- Usability / user experience (2)
- Video (6)
- Viral advertising (5)
- Web (11)
- Less...
Connected Campaign of the Month: Kit Kat
28 Feb 2013
the experts think Facebook Eric Edge, head of marketing communications, EMEA, Facebook ...
Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
behaviour. Marketing, in association with Google, brought together a group of senior marketers from various ...
Brand, creative and media stars meet to debate the Tablet Media opportunity at Newsworks Summit
23 Nov 2012 | by Staff
Senior figures from the marketing, creative and media sectors came together to debate the future of...Rufus Olins, chief executive of Newsworks which is the newspaper industry's marketing body, said ...
A new buzz for a timeless principle
29 Oct 2012 | by Jon Davie, Zone
The idea of using gaming mechanics in marketing is not new, but any use of gamification must be...to solve marketing problems for more than a century. In 1875, the Allen Ginter tobacco company ...
Mind games
29 Oct 2012 | by Alaistair Cole, Essence
can replicate the positive feelings of alcohol, drugs or gambling in your marketing campaigns. The ...
Gamification: where's the fun in that?
29 Oct 2012 | by Adam Graham, Weapon 7
marketing types, not gaming types people who have drunk the Kool-Aid can use the term gamification without ...
Connected Campaign of the Month - Boots No7
25 Oct 2012
." WHAT THE EXPERTS THINK CLIENT JEFF DODDS, EXECUTIVE DIRECTOR, BRAND AND MARKETING COMMS ...
Connected Campaign of the Month - Pimm's
20 Sep 2012
Pimm's TV advertising and other marketing activities. Content ranged from encouraging fans of the ...
How can travel brands react to events such as ash clouds that affect marketing?
22 Aug 2012 | by Robin Frewer, director of travel and finance sector, Google UK
The rise of digital media has increased the pace and the complexity of modern marketing, but also...Even digitally empowered traditional channels can react quickly to align marketing with topical ...
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- Google 'on front foot' with Eric Schmidt column on tax issue
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
- NHS leaders and chief executives encouraged to communicate online
