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There is nothing weird about questioning your marketing assumptions

by an article at psmag.com. It made me wonder how much global marketing practice has changed since ...

Helen Edwards: the strategic value of ethnography

Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka...the answer is a raised eyebrow and a shrug. In which case, bide your time. Chief marketing officers ...

"Decoded" by Phil Barden

of decision-making and means major business decisions are made without anyone from marketing (or with ...

PR is still playing catch-up on data use

In the never-ending turf wars between marketing disciplines, effective use of data has long been an

Funkypigeon.com: Giving Gio Compario a run for his money in the irritation stakes

Marketing's unique weekly analysis of ad recall in association with TNS.

Change4Life makes a 'welcome and important' return

Marketing's unique weekly analysis of ad recall in association with TNS....pointed in the direction of marketing and advertising. Nonetheless, students of Prochaska and his ...

Big data without the human touch means big waste

. You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ...

Going cold turkey on 'in your face' sale ads is the only way to avoid brand harm

Marketing's unique weekly analysis of ad recall in association with TNS....parents? Well, of course, marketers are under huge pressure to show a straight line between marketing ...

Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

Marketing's unique weekly analysis of ad recall in association with TNS.

Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad

Marketing's unique weekly analysis of advertisement recall in association with TNS.

 

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