by an article at psmag.com. It made me wonder how much global marketing practice has changed since ...
01 Apr 2013
| by Helen Edwards
Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka...the answer is a raised eyebrow and a shrug. In which case, bide your time. Chief marketing officers ...
01 Apr 2013
| by Rory Sutherland
of decision-making and means major business decisions are made without anyone from marketing (or with ...
14 Mar 2013
| by Alec Mattinson
In the never-ending turf wars between marketing disciplines, effective use of data has long been an
28 Feb 2013
| by Rob Doubal, executive creative director, McCann London
Marketing's unique weekly analysis of ad recall in association with TNS.
14 Feb 2013
| by Russ Lidstone, chief executive, Havas Worldwide London
Marketing's unique weekly analysis of ad recall in association with TNS....pointed in the direction of marketing and advertising. Nonetheless, students of Prochaska and his ...
.
You can see where I'm going with this crude analogy to marketing. Data is fantastically powerful, when ...
07 Feb 2013
| by Richard Alford, managing director, M&C Saatchi
Marketing's unique weekly analysis of ad recall in association with TNS....parents? Well, of course, marketers are under huge pressure to show a straight line between marketing ...
31 Jan 2013
| by Bridget Angear, Joint chief strategic officer, Abbott MeadVickers BBDO
Marketing's unique weekly analysis of ad recall in association with TNS.
24 Jan 2013
| by Lucy Jameson, chief strategy officer, Grey London
Marketing's unique weekly analysis of advertisement recall in association with TNS.