Think BR: The value of accurate forecasting
29 Nov 2012 | by Richard Boyko
, writes Richard Boyko, director, Ipsos Marketing....: strategic marketing and market research. But even the smart companies struggle when it comes to running ...
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Think BR: What impact has the iPhone 5 really had?
04 Dec 2012 | by Tim Villanueva
Villanueva, mobile marketing strategist, Fetch....consumers experiences that are just as innovative. Tim Villanueva, mobile marketing strategist, Fetch ...
Think BR: Jeans, cornflakes, Christmas and Postar
19 Nov 2012 | by David McEvoy
The new Postar launches next year on a very auspicious date, writes David McEvoy, marketing...have left a lasting impression on the world of marketing and communications. So the fates must be ...
Think BR: Odds on for disaster
08 Nov 2012 | by Richard Boyko
results, writes Richard Boyko, director, Ipsos Marketing....new product launch might be when creating and developing a marketing support strategy. This point ...
Think BR: Take part in the 2012 census of the creative media industries
04 Jul 2012 | by Dinah Caine
industry. Working with the Institute of Practitioners in Advertising (IPA), the Marketing Agencies ...
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
, writes Rosie Merrell, marketing and communications director, Limited Space....purchases will transact may set the gold standard. Rosie Merrell, marketing and communications director ...
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
, Ipsos Marketing....White space is the marketing term for unmet needs. White space is the place where business grows ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
? Yet for all its importance, that s a question that s widely ducked. Few marketing or agency people ...
Think BR: Wired for sound
24 Feb 2012 | by Louise Brice
deeply engaging music can be when married to the right marketing line. At Ipsos we have been ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
major value drivers of the company. Marketing has long been the fuel powering successful brands ...
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