Search results for "Marketing"

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Danny Rogers: Reasons for cheer in a year of two halves

15 Dec 2011 | by Danny Rogers

and marketing landscape of 2012 and beyond. It is a truism that PR does well in recessions because ...

John Shewell: Yes We Can!

01 Dec 2011 | by John Shewell

relationships. Ross Dawson (blogger and business futurist) wrote an article in Marketing magazine six years ...

Danny Rogers: The search for a fresh definition of PR

24 Nov 2011 | by Danny Rogers

explain what was previously the territory of PR advisers earned media , word of mouth marketing ...

Danny Rogers: Industry needs to broaden talent base

17 Nov 2011 | by Danny Rogers

The examples it gives are professionals from journalism, marketing, advertising, social media and ...

Danny Rogers: Nations wake up to power of tourism

10 Nov 2011 | by Danny Rogers

destination marketing fair that takes place in London each November....' effectively, it can pay big dividends. While some destinations have trimmed marketing budgets owing to ...

Danny Rogers: Corporate affairs is gaining influence

27 Oct 2011 | by Danny Rogers

, gained in influence compared with marketing directors over the past few years....on the board agenda. As Marketing, the bible for marketing directors, is also part of my Brand ...

Danny Rogers: Lower Manhattan is ultimate comms test

08 Sep 2011 | by Danny Rogers

It is an anniversary that has global resonance, but for one group of politicians, marketing and ...

Oliver Hickson: Partnership comms lies at the heart of the Big Society

07 Sep 2011 | by Oliver Hickson

whether official ones like commercial funding for schools - academies, free schools to the marketing

Peter Holt: What to do after the nuclear button is pressed

03 Aug 2011 | by Peter Holt

particular local Cuban Missile Crisis. Peter Holt is service director of communication and marketing at ...

Danny Rogers: PR networks need to get in on Cannes act

22 Jun 2011 | by Danny Rogers

trying to cover global below-the-line marketing in 90 minutes). Some of these you would remember, such as ...

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