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Danny Rogers: 2010 was a difficult but fascinating year

. Meanwhile, the more established digital marketing agencies, media agencies and even advertising shops ...

Danny Rogers: PR industry needs to develop talent pool

Sorrell, the highly esteemed boss at global marketing services group WPP, was speaking at a CIPR ...

Anthony Hilton: Is Wright making the right move?

an AIM-listed sports marketing company TSE, which is little more than a shell, raising a few million ...

Danny Rogers: The industry needs injection of confidence

Recovery in the marketing services business at the end of Q3 was looking sluggish at best. A 0.5 ...

Neil Martinson: what we can learn from coffee shops...

competitive reason. But imagine if public authorities had a Group Marketing Director who considered all assets ...

Neil Martinson: time to re-brand PR?

new practices around strategy, insight, thought leadership, social marketing, engagement, employee ...

Danny Rogers: Progressive PR will survive tough times

The quarterly Bellwether Report, which measures client marketing spend, sent a sudden shiver...marketing departments to sound upbeat. In a special Bellwether essay this week, WPP boss Sir Martin ...

Neil Martinson: More for less isn't an option - it's a necessity

, marketing and communications.

James Dunne: Only teamwork will work

going to work? TEAMWORK! James Dunne is corporate marketing officer at Norfolk County Council and a ...

Anthony Hilton: A tale of two City reputations

had been recruited from Asda and while he knew little about banking, he knew a lot about marketing. He ...

 

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