Search results for "Marketing"

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Ian Monk: A Tiger no longer burning so bright

09 Dec 2009 | by Ian Monk

never spawned a McEnroe, a Botham or a Jordan (Michael). There is no blueprint for marketing one ...

Danny Rogers: Cautious optimism for a prosperous 2010

09 Dec 2009 | by Danny Rogers

and nail by other marketing disciplines. So we approach 2010 in a strong position, but with a fresh ...

Editor's comment: Agencies succeed against the odds

08 Dec 2009

Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that...toward new business and 360 thinking, but, as most marketing departments felt this was not the year for ...

Mark Kleinman on marketing and the City: One strike and Royal Mail's out

21 Oct 2009 | by Mark Kleinman

Of all the companies upon which marketing directors across Britain depend, Royal Mail has a strong ...

Sandra MacLeod: PR industry is at a crossroads

16 Oct 2009 | by Sandra MacLeod

organisational structures that serve us badly. It is no longer appropriate to have an advertising or marketing ...

Danny Rogers: PR must get ready for a comms revolution

14 Oct 2009 | by Danny Rogers

often emerge first in the US. On both sides of the Atlantic, we are seeing PR move up the marketing ...

Lord Bell: Comms must be complementary

09 Oct 2009 | by Lord Bell, chairman of Chime Communications

, empowered customers, event-driven marketing rather than mass communication and a much greater focus on ...

Is campaign evaluation sexy?

07 Oct 2009 | by Max Wright

issue with someone in advertising, digital or direct marketing. Compare what PR is capable of versus ...

Danny Rogers: Firms need to get the measure of digital

29 Sep 2009 | by Danny Rogers

review it in a year's time.' LG marketing boss Dominic Chambers, speaking at PRWeek's Global Conference ...

Danny Rogers: The day PR outflanked other disciplines

20 Sep 2009 | by Danny Rogers

, with gusto. With debate raging about PR's place in the marketing mix, PRWeek decided to conduct an ...

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