VIEWPOINT: Back CSR campaigns up with credible intent
21 Nov 2007
campaigns. May warns: By and large if CSR initiatives are only marketing or PR-led they quite quickly ...
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OPINION: We can create a ‘talkability’ by engaging the right ten per cent
06 Dec 2007 | by Andrew Needham
Youth marketing expert Andrew Needham says generating positive word of mouth can be done in three..., and what it means for marketing and PR. The biggest change is the confidence consumers now have in ...
VIEWPOINT: Media analysis needs to be immediate
15 Nov 2007
marketing : With Litmus Blue partner Steve Barton. Click here for the WMP version (PC) OR here for ...
OPINION: NHS must not shy away from comms
07 Nov 2007 | by Ben Page
councils will have 30 people working on comms, marketing and websites. When it comes to total spend, nearly ...
VIEWPOINT: Harness the potential of the mobile web
24 Oct 2007
investigate how activity on the mobile internet could work for a brand. He says: Marketing dollars are ...
LEADER: Chinese economy takes pole position
24 Oct 2007 | by Danny Rogers
growth. As Sorrell rightly points out, we now live in a three-paced marketing world, with Western ...
LEADER: Market forces could mean buyout surge
17 Oct 2007 | by Danny Rogers
agency acquisitions is a slight loss of confidence by some of the marketing services groups. One senses ...
VIEWPOINT: Word of mouth may not be flashy but it works
03 Oct 2007
within the marketing mix. Click here for the WMP version (PC) OR here for QuickTime (MAC ...
Letter - Error - I was not the head of Renault PR
28 Sep 2007
's international sales and marketing communications, based in Paris until I returned to London in August this year ...
VIEWPOINT: Why EDF sponsored the 2012 Olympic games
26 Sep 2007
within the marketing mix. Click here for the WMP version (PC) OR here for QuickTime (MAC ...
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