Think BR: Personally speaking
18 Dec 2012 | by Paul Porter
Personalisation is one of those words that has risen inexorably up the marketing agenda. Yet it ...
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Think BR: Transparency is vital when it comes to personalised pricing
19 Dec 2012 | by Simon Robinson
marketing and alliances director EMEA, Responsys....brand. The trend towards relationship marketing relies heavily on data - you need to know exactly who ...
Think BR: 2013: Gender recognition, dual screen shopping and 3D printing
17 Dec 2012 | by Matt Pye
What can we expect from the world of marketing in 2013, asks Matt Pye, managing director, Cheil UK.
Think BR: What value is your sponsorship really giving you?
14 Dec 2012 | by Rupert Pratt
The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...
Think BR: Making ads work globally
14 Dec 2012 | by Eleanor Thornton-Firkin
overwhelmingly positive in the destination market and yet still the local marketing director says "we can t run ...
Think BR: The 12 best books about advertising
14 Dec 2012 | by Paul Feldwick
) Les Binet and Peter Field Marketing in the Era of Accountability (2007) Stephen King - A ...
Think BR: Hope springs eternal, but cash doesn't
11 Dec 2012 | by Bob Willott
the fact that most of Britain s privately-owned marketing agencies seem to have been taking the ...
Think BR: Microsoft signals break with digital media's past
10 Dec 2012 | by Tom Pepper
The foundations of digital marketing are being shaken, and marketers must respond to the new...media and devising online marketing communications strategies using tiles, not windows. Microsoft s ...
Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
story. It should, in other words, always be about the content. Whether you call this content marketing ...
Think BR: Exploring effectiveness
07 Dec 2012 | by Janet Hull
The IPA is now helping Brazil to explore advertising effectiveness, writes Janet Hull, marketing...how to develop and deliver proof of effectiveness. He made measuring return on marketing investment ...
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