19 Dec 2007
| by Lucy Barrett, Editor, Marketing
As another year draws to a close, we at Marketing are feeling positive about the months ahead....Marketing, which is designed to be your constant companion over the coming months. It tells you all you need ...
19 Dec 2007
So that was 2007. As usual, there were a host of marketing mistakes and a few moments of genius...this side of the pond. He came from
marketing, and has driven P&G forward with a simple message of ...
regulation: on lobbying; on City PR; or on marketing to children. Or they may come from other disciplines ...
12 Dec 2007
| by Ian Monk
better at marketing itself and at managing its own image. It does also, however, have to deal with as I ...
12 Dec 2007
This personal care product is available in creams and waxes, and was launched in 1901 in Canada.
12 Dec 2007
The best-paid marketing managers are those working for firms with up to 10 employees....Salaries at this level are also likely to reflect the marketing spend of
their employer. For ...
12 Dec 2007
If you trace this script, you'll soon be aware of its massive speed; this writer thinks very quickly.
12 Dec 2007
The geek marketer will inherit the Earth - or at least the marketing department....A new breed of marketer is combining a marketing background with a
hardcore interest in technology ...
12 Dec 2007
Being a bit of a political animal, Mix felt now would be as good time as any to put its money where its mouth is.
12 Dec 2007
marketing? The ability to generate the demand for
one more sale than the number available. - What advice ...