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The Year in Marketing 2007: Marketing's year in the spotlight

As another year draws to a close, we at Marketing are feeling positive about the months ahead....Marketing, which is designed to be your constant companion over the coming months. It tells you all you need ...

Mark Ritson on branding: A year of maestros and muppets

So that was 2007. As usual, there were a host of marketing mistakes and a few moments of genius...this side of the pond. He came from marketing, and has driven P&G forward with a simple message of ...

LEADER: Hold firm against the doom merchants

regulation: on lobbying; on City PR; or on marketing to children. Or they may come from other disciplines ...

OPINION: Industry getting stronger at own comms

better at marketing itself and at managing its own image. It does also, however, have to deal with as I ...

Marketing Mix: Name that brand

This personal care product is available in creams and waxes, and was launched in 1901 in Canada.

Careers: Salary snapshot - Marketing manager salaries

The best-paid marketing managers are those working for firms with up to 10 employees....Salaries at this level are also likely to reflect the marketing spend of their employer. For ...

Marketing Mix: Pen Portrait - Tony Spong, head of direct marketing, sales promotion and integration

If you trace this script, you'll soon be aware of its massive speed; this writer thinks very quickly.

Andrew Walmsley on digital: Marketing's new age ushers in geeks

The geek marketer will inherit the Earth - or at least the marketing department....A new breed of marketer is combining a marketing background with a hardcore interest in technology ...

Marketing Mix: We'll call you - The Labour Party

Being a bit of a political animal, Mix felt now would be as good time as any to put its money where its mouth is.

Careers: Brand manager of the week - Les Turton, Marketing manager, Chevrolet

marketing? The ability to generate the demand for one more sale than the number available. - What advice ...

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