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There is nothing weird about questioning your marketing assumptions

11 Apr 2013 | by Russell Davies

by an article at psmag.com. It made me wonder how much global marketing practice has changed since ...

On the Campaign couch

11 Apr 2013 | by Jeremy Bullmore

this person repping their agency 24/7 in our marketing department. But, on the other hand, he s really ...

A view from the top

11 Apr 2013 | by Mainardo de Nardis

call. I land in time for a goodbye dinner with PepsiCo s global chief marketing officer, who is moving ...

The new imperative for great consumer insight

11 Apr 2013 | by Sue Unerman

goal is to have marketing become as integrated an experience as any content you d get from your friends ...

What does "marketing" actually mean and what is it for?

01 Apr 2013 | by Laurence Green

Doing marketing without first establishing what it is for is a kind of corporate hara-kiri ...

My Month: Marc Mathieu, Unilever

01 Apr 2013 | by Marc Mathieu

Unilever's senior vice-president of marketing on how the democratisation of marketing has taken...interests me most is the democratisation of marketing. More and more, consumers, real people with real ...

Inspired by greatness

01 Apr 2013 | by Claire Beale

It feels right to kick off the new Marketing with a fresh focus on new talent and techniques. I've...technologies to push marketing to the heart of the corporate agenda. And with perfect timing, The Marketing ...

Helen Edwards: the strategic value of ethnography

01 Apr 2013 | by Helen Edwards

Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka...the answer is a raised eyebrow and a shrug. In which case, bide your time. Chief marketing officers ...

Marketers need to broaden their horizons to achieve greatness

01 Apr 2013 | by Grant Duncan

saturated every aspect of marketing, pouring unprecedented volumes of data into organisations. This isn't ...

"Decoded" by Phil Barden

01 Apr 2013 | by Rory Sutherland

of decision-making and means major business decisions are made without anyone from marketing (or with ...

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