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Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

Marketing's unique weekly analysis of ad recall in association with TNS.

Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad

Marketing's unique weekly analysis of advertisement recall in association with TNS.

Littlewoods: The retailer took a traditional position for its Christmas campaign

Marketing's unique weekly analysis of advertisement recall in association with TNS....out Littlewoods is a genuine innovator when it comes to marketing - embracing digital content ...

EE: Kevin Bacon fails to champion EE and 4G

Marketing's unique weekly analysis of advertisement recall in association with TNS.

Arif Durrani: Is marketing at a crossroads?

the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing....capitalism being at a crossroads, I think marketing s at a crossroads," he says. "We call people consumers ...

Brand barometer: Social media performance of Starbucks

A look at the performance of Starbucks in social media over the past four months.

Risk management and contingency planning will stay

Yesterday's Bellwether Report, which analyses confidence in marketing budgets for the third quarter...The IPA's regular quarterly questionnaire of 300 UK-based firms about their planned marketing ...

 

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