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Arif Durrani: London 2012 ad blackout brings commercial Games into focus

18 Jul 2012 | by Arif Durrani

commercial deals have played. Daniel Ritterband, marketing director of 2012 communications for the Mayor of ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

Three months ago, I asked is marketing at a crossroads? , after several pre-eminent industry ...

Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers

27 Jun 2012 | by Noelle McElhatton

BT's group marketing and brand director, Suzi Williams, made this intriguing observation at ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so ...

Arif Durrani: Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing....capitalism being at a crossroads, I think marketing s at a crossroads," he says. "We call people consumers ...

Think BR: Make sustainability the icing on your product's cake

06 Jan 2012 | by Jonathan Weeks and Laura Furniss

manager, Ipsos MORI Marketing...., development manager, Ipsos MORI Marketing ...

 

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