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Danny Rogers: More mergers and acquisitions are coming

12 Jul 2012 | by Danny Rogers

PR and marketing agencies are currently seeing a wave of mergers and acquisitions....last week GolinHarris bought Virgo Health. In the wider marketing sector we have seen global giant ...

Think BR: Turning business into content

15 Jun 2012 | by Rob Hinchcliffe

sum up what I believe is likely to be the prevailing theme in social marketing for the next few years ...

Think BR: Why start-ups fight even harder to be great

13 Jun 2012 | by Debbie Zaman

experience, marketing directors or comms chiefs are not daft. If they don t see innovation and constant ...

Think BR: Can agency start-ups offer anything new?

15 May 2012 | by Bob Willott

is editor of Marketing Services Financial Intelligence ...

Marketing Guru on... avoiding chaos in the search for international growth

24 Feb 2012 | by Mhairi McEwan

How does a rapidly growing brand ensure that its marketing efforts in various countries are...Q: We're growing quickly internationally, but aligning our marketing activity is a nightmare. Not ...

Marketing Guru on... keeping ahead of the youngsters

10 Feb 2012 | by Will Harris

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says...'s why you see older marketing people, deaf to instinct, insistent that they first see the data. At a ...

Think BR: Caveat emptor - buyers should still beware!

16 Jan 2012 | by Bob Willott

relations? Karmarama and Crayon are predominantly engaged in advertising and direct marketing (although ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

08 Jul 2011 | by Simon Clift

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical...the credit of the organisers, there has been a largely successful effort to build a serious marketing ...

Whitbread calls creative review

12 May 2011 | by Sara Kimberley

Murdin as the brand marketing director for Whitbread Restaurants. Murdin was previously the marketing ...

 

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