Brand Health Check: Ribena
21 Oct 2008 | by Joe Thomas
former marketing director of Britvic, and Alison Hoad, deputy chairman and head of planning at RKCR/Y R ...
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Jeremy Lee on Media: Clear thinking inside the box
24 Aug 2010 | by Jeremy Lee
deeply. Jeremy Lee is associate editor of Marketing. Read his blog at marketingmagazine.co.uk 30 ...
Improving PR's performance in integrated campaigns
02 Apr 2007 | by Nick Porter
Integrated marketing is the buzz of the industry again, having emerged from its recent guises as ...
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