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What marketers can learn from Generation Y

23 May 2013 | by Tokunbo Ajasa-Oluwa

. They re at the front-line of the marketing frontier. Quite simply, many products live or die by their ...

Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

where possible. Andy Sutherden, global practice director of sports marketing and sponsorship at Hill ...

Arif Durrani: Facebook's UK advisory board creates a stir

02 May 2013 | by Arif Durrani

specific marketing needs of a single territory and follows the creation of its global client council two ...

A view from the bottom

25 Apr 2013 | by Joe Yule

tea? Probably horrible, the marketing team think..... They have Earl Grey! But guess what? No digestive biscuits. Joe Yule is a marketing executive at ...

A view from the top

25 Apr 2013 | by Roisin Donelly

always committed to building a diverse marketing team at Procter Gamble. I started the week catching ...

What does "marketing" actually mean and what is it for?

01 Apr 2013 | by Laurence Green

Doing marketing without first establishing what it is for is a kind of corporate hara-kiri ...

My Month: Marc Mathieu, Unilever

01 Apr 2013 | by Marc Mathieu

Unilever's senior vice-president of marketing on how the democratisation of marketing has taken...interests me most is the democratisation of marketing. More and more, consumers, real people with real ...

Inspired by greatness

01 Apr 2013 | by Claire Beale

It feels right to kick off the new Marketing with a fresh focus on new talent and techniques. I've...technologies to push marketing to the heart of the corporate agenda. And with perfect timing, The Marketing ...

Helen Edwards: the strategic value of ethnography

01 Apr 2013 | by Helen Edwards

Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka...the answer is a raised eyebrow and a shrug. In which case, bide your time. Chief marketing officers ...

Marketers need to broaden their horizons to achieve greatness

01 Apr 2013 | by Grant Duncan

saturated every aspect of marketing, pouring unprecedented volumes of data into organisations. This isn't ...

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