to remove filtersWhen it comes to pitches, agencies aren't asking for love - they want honesty
23 May 2013 | by Ian Darby
pitches at least is the marketing team at Santander, headed by the director of brand and communications ...
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What marketers can learn from Generation Y
23 May 2013 | by Tokunbo Ajasa-Oluwa
. They re at the front-line of the marketing frontier. Quite simply, many products live or die by their ...
Some skills will always be needed, no matter how much the world changes
23 May 2013 | by Russell Davies
valuable to organisations. 3. You ll always have to be good at learning. Marketing and media are ...
Why 'ad agencies' could be on brink of extinction
23 May 2013 | by Danny Rogers
communications are converging and personalising, much of the marketing lexicon is falling out of favour. As ...
On the Campaign couch
23 May 2013 | by Jeremy Bullmore
one suggests that it s a shrewder piece of marketing than I might once have given them credit for ...
Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
where possible. Andy Sutherden, global practice director of sports marketing and sponsorship at Hill ...
Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?
20 May 2013 | by Nicola Carter
latest development hasn t made him any friends, but is this really a Big, Fat, Marketing mistake (Fox ...
Steps to success at PRWeek Awards
16 May 2013 | by Nicola Green
see PR at the core of the strategy, not just amplifying a marketing initiative. I'm looking forward ...
Combining ads, digital and PR is what brands demand
16 May 2013 | by Danny Rogers
marketing services groups to buy up "PR" expertise. Results International s most recent report reveals 17 PR ...
Creatives can still win war with number-crunchers
16 May 2013 | by Ian Darby
of a global BMW digital marketing brief would suggest so. Agencies claim that they understand brands ...
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