Obama vs Romney: The email face-off
01 Nov 2012 | by Staff
When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both...version of an article that first ran in Direct Marketing News ...
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The Obama vs Romney marketing face-off: brand lessons from the US election
01 Nov 2012 | by Gordon MacMillan
Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.
Is quality of direct marketing falling?
01 Nov 2012
years of sounding patronising and arrogant about direct marketing while displaying limited knowledge of ...
Rapier's post mortem begins as Hornby rides in
06 Sep 2012 | by Jeremy Lee
disdain for direct marketing - meant that they were an unconvincing team. Stead refutes this, but ...
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