ING hires Geronimo to drect business
10 Nov 2008 | by Joe Thomas
LONDON - ING Direct has appointed Geronimo to handle its £4m direct marketing account.
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Insiders' Guide - Mindshare Direct
18 Nov 2008 | by Media Week
planners and buyers who all specialise in direct marketing. We are a team and hierarchy is not important to ...
Close-Up: Live issue - Big Awards 2008: the gold medallists
24 Oct 2008
's outgoing marketing director, explains: "It stood out, particularly in the context of the retail category ...
Close-Up: Live Issue - Will mobile ever fulfil its potential?
10 Oct 2008
Remember when mobile marketing meant a man walking down the street wearing a sandwich board? These ...
Campaign Promotion: DM Loves ... Sponsorship
12 Sep 2008
Specific targeting and focused engagement make direct marketing the ideal vehicle for sponsorship...that encompasses a multitude of virtues and sins. Even among us marketing experts, there seems to be a ...
Close-Up: 'I don't want to debate the direct mail medium'
01 Aug 2008
Chris Whitson, the newly appointed chairman of the IPA Direct Marketing Group, outlines his agenda...it did with the breakaway of direct marketing from advertising. It's just a matter of when. If the ...
Green is the new black - sustainability leads the way
17 Jul 2008 | by Amanda Phillips
to communicate strong green credentials has become as important an element in marketing ...
Death of the account handler?
11 Jun 2008 | by Mark Runacus
I felt that young undergraduates did not have a true picture of what life in a direct marketing ...
Close-Up: Newsmaker - Havas Media sets sights on AIS global potential
16 May 2008
direct marketing expertise and the minority stake it owned in AIS was key in the decision. By aligning ...
Media: Double Standards - Getting results from looking at human behaviour
25 Apr 2008
, plus an understanding of how digital fits into the overall marketing mix and how it has impacted on ...
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