BT profits from public irritant
01 Sep 2005
marketing successes. So the jubilation that has greeted the signing of 1m consumers to its BT Privacy ...
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Mark Ritson on branding: On average, market research is flawed
14 Dec 2005
marketing departments, calculating averages is just about the dumbest, most dangerous thing a marketer can ...
Warning: not all data bureaux are the same
17 May 2005 | by by Chris Cuffe
The marketing database is the mission-critical tool of any direct marketing operation. Its ...
Time to give data its day at industry awards
13 May 2005 | by by Richard Roche
celebrates excellence in this way. The direct marketing industry is celebrated through numerous awards events ...
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