Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
of marketing and privacy law at international law firm Osborne Clarke. He warns marketers of the ...
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Brand Barometer: Three's latest viral campaign reviewed
15 Mar 2013
the marketing mix the hummability of the soundtrack, how hot a topic horses are right now and the ...
The Obama vs Romney marketing face-off: brand lessons from the US election
01 Nov 2012 | by Gordon MacMillan
Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.
Obama vs Romney: The email face-off
01 Nov 2012 | by Staff
When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both...version of an article that first ran in Direct Marketing News ...
Print DM seeks a digital future
20 May 2011 | by Alex Brownsell
In the oft-criticised world of paper-based direct marketing, genuine innovation has been hard to ...
Brand Health Check: Royal Mail
29 Sep 2009 | by Gemma Charles
director at Proximity, which handles Royal Mail's direct account, and Alex Batchelor, a former marketing ...
Industry experts dissect Tesco's tactic of doubling Clubcard points
18 Aug 2009 | by Joe Thomas
now, to certain categories. According to Carolyn Bradley, UK marketing director of Tesco, the ...
Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered
11 Aug 2009 | by Alan Mitchell
once-in-a-century, fundamental sea-change in marketing's operating environment. For the past 100 years, top-down was ...
Personalised marketing: Marketing to me
09 Jun 2009 | by David Benady
customer relationship marketing programmes, brands can employ unparalleled levels of targeting and ...
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