to remove filtersClose-Up: Live Issue - Will mobile ever fulfil its potential?
10 Oct 2008
Remember when mobile marketing meant a man walking down the street wearing a sandwich board? These ...
Search results for "Marketing"
Close-Up: Live issue - Big Awards 2008: the gold medallists
24 Oct 2008
's outgoing marketing director, explains: "It stood out, particularly in the context of the retail category ...
Campaign Promotion: DM Loves ... Sponsorship
12 Sep 2008
Specific targeting and focused engagement make direct marketing the ideal vehicle for sponsorship...that encompasses a multitude of virtues and sins. Even among us marketing experts, there seems to be a ...
Close-Up: 'I don't want to debate the direct mail medium'
01 Aug 2008
Chris Whitson, the newly appointed chairman of the IPA Direct Marketing Group, outlines his agenda...it did with the breakaway of direct marketing from advertising. It's just a matter of when. If the ...
Close-Up: Newsmaker - Havas Media sets sights on AIS global potential
16 May 2008
direct marketing expertise and the minority stake it owned in AIS was key in the decision. By aligning ...
Media: Double Standards - Getting results from looking at human behaviour
25 Apr 2008
, plus an understanding of how digital fits into the overall marketing mix and how it has impacted on ...
Close-Up: Live issue - Omnicom tries to sort its direct and digital dilemma
21 Mar 2008
one with the US database marketing service provider Targetbase, sharing a P in 2004, as Claydon ...
Close-Up: Newsmaker - The man chosen to give kiss of life to Craik Jones
14 Mar 2008 | by Kate Nettleton
Can Mike Welsh halt the decline at direct marketing's bastion of creativity and bring back the blue...has become a creative bastion for direct marketing, would find a remedy for its sickness. And, last ...
Close-Up: Live issue - PAA is on track to get Engine's DM motor ticking
22 Feb 2008
marketing agency for nearly ten years. Last week, their endeavours paid off, when the Engine Group parted ...
Close-Up: Live Issue - Is the DM industry 'green' enough?
09 Nov 2007 | by Kate Nettleton
found a seat on the "green friendly" bandwagon, the direct marketing industry is facing renewed ...
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